Privacy policy


This policy should be read in conjunction with our terms of service


This Privacy Policy is issued by Measmerize LTD (“Measmerize”, “we”, “us”), registered in England company number 106446644 and whose registered address is 2 HAMPTON COURT ROAD BIRMINGHAM 


In order to provide you with a personalized recommendation, we require some personal information from you. We treat this information with utmost care, and in compliance with the newly introduced EU Regulation 2016/679 (GDPR).

This Privacy Policy explains what kinds of personal information we collect at Measmerize, how we use it, for how long we store it, who we might share it with (including when we might send information overseas), and your rights in relation to the information we collect (including how you can find out what personal information we hold about you). 

We adopt the definition of personal information (or personal data) used within EU Regulation 2016/679:

  • ‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person

Within this privacy policy, we will address the following topics:

  1. What personal information do we collect and how do we collect it?
  2. Why do we collect this personal information?
  3. What use do we make of this personal information?
  4. Who do we share personal information with?
  5. How is personal information secured?
  6. How do we respect your rights regarding your personal information?
  7. How can I express any questions or complaints?
  8. Additional Terms.

This Privacy Policy was last updated in March 2022.


What personal information do we collect and how do we collect it

(i) Personal Information you provide us. We collect Personal Information by asking you questions about yourself. When you are interacting with our widget, and completing your profile, will ask Personal Information such as your age, gender, size, bra size, body shape, and fit preferences. If you decide to register with us, we also ask your email address, name and a password.

(ii) Personal Information automatically collected. While you use the Measmerize widget (including when it is not open, but the “Size Recommendation” button is visible on a partner’s website), we automatically collect through Google Analytics information that your browser sends whenever you visit a website. This is standard procedure for most websites and helps us analyze anonymously consumer behavior to improve our product. For example, we may receive your IP address (which is never stored), the name of your domain and host, the date and time during which you interact with Measmerize, which products you browsed and/or acquire, and the Internet address of the website from which you accessed Measmerize. The most common sources of this Personal Information include:

  • Our Widget
  • Cookies
  • Google Analytics
  • Occasionally; retail partners, business partners, contractors, shared databases, and other third parties

Why do we collect this personal information?

We collect your Personal Information for a variety of reasons. First and most important, is in order to allow you as a user to benefit from the Measmerize service. It allows us to provide you with easy access to our services, with a particular focus on the items and features that may be of most interest to you. Your Personal Information also allows us to communicate with you about special offers, promotions, and other marketing programs and news that may be of interest to you.

Finally, we also use your personal information, aggregated with that of other users and in an anonymous manner, to continuously analyze our performance, improve our service, and administer our business.


What use do we make of this personal information?

Measmerize uses your Personal Information to provide you with the Measmerize tool through our Partner Sites, to provide you with a superior customer experience, and to administer our business. We use your Personal Information to:

  • Create and provide recommendations on size, fit and style of apparel items;
  • Analyze the fit, style and fashion of apparel items;
  • Create a personal account you can log into from any device;
  • Provide you with special offers, promotions, and other marketing programs and news that may be of interest to you;
  • Answer questions you ask of us regarding the service or recommendations;
  • Make communications necessary to notify you regarding security, privacy, and administrative issues;
  • Validate you are of legal age to use our services;
  • Test and improve our systems and services; and
  • Manage our business.

We will only keep your data for as long as necessary to carry out our services or as long as we are required by law. If you register with us, we will store your personal data as part of your profile until you ask us not to. If you do not register, no personal data will be stored. We cannot remove your data when there is a legal storage requirement such as book keeping rules, or when there is a legal ground to keep the data, such as an on-going contractual relationship.

Non-personal data is used as described above and in other ways as permitted by applicable laws, including combining non-personal data with personal data.

Please be aware Measmerize uses an automated process to provide you with a recommendation. We do not consider this to be an “automated decision” as you are free to make any final decision regardless of what we recommend.


Who do we share personal information with?


Measmerize may share a copy of your Profile, which may include your email address (if provided) with: (i) our retail partners, so they can better personalize apparel offerings to you; (ii) service providers, subcontractors, and agents who perform services on our behalf; (iii) manufacturers of products sold on our Partner Sites to provide insights relating to the fit, style, and purchase preferences relating to their products; and (iv) to third parties in certain business relationships, such as, but not limited to, co-branded offerings where we may offer a service or feature that is co-branded by Measmerize and the third party. If you provide Personal Information in connection with a co-branded service or feature, that Personal Information may be shared between Measmerize and the third party. Measmerize's treatment of that Personal Information is governed by this privacy policy, but the third party's treatment of your Personal Information will be subject to the third party's privacy policy.

In addition, Measmerize may share any of your Personal Information with third parties as follows:

  • Law Enforcement Officials and as Required by Law. Measmerizemay release any or all of your Personal Information to third parties when we determine, in our reasonable judgment, that it is necessary to (a) comply with the law, regulation, legal process, or enforceable governmental request; (b) enforce or apply the terms of any of our policies or user agreements; or (c) protect the rights, property or safety of Measmerize, our employees, our customers, users, or others.
  • Sales, Mergers, and Acquisitions. If Measmerize becomes involved in a merger, acquisition, or any form of sale of some or all of its business or assets, your Personal Information may be provided to the entities and advisors involved, and your Personal Information may be transferred to a third party in connection with consummation of any such transaction. We will provide notice if your Personal Information becomes subject to a different privacy policy as a result of any such transaction.


How is personal information secured?

We take appropriate security measures, including physical, technological, and procedural measures, to help to safeguard your Personal Information and to prevent unauthorized access and disclosure. In addition, we use industry-standard technology, such as edge-protection devices and encryption in the transmission of certain sensitive Personal Information, designed to prevent unauthorized persons from gaining access to your Personal Information and Profile, and, as technology develops, we intend to take additional measures to improve security. No method of transmission over the Internet, or method of electronic storage, however, is 100% secure. Therefore, we cannot guarantee its absolute security.

We operate globally and may transfer your Personal Information and Profile to individual companies and customers of Measmerize as part of the services offered by Measmerize to its customer base. Wherever your Personal Information is transferred, stored, or processed by us, we will take reasonable steps to safeguard the privacy of your Personal Information. You acknowledge and agree that your Personal Information may be processed and stored in countries outside of the European Union including, without limitation, the United States.


How do we respect your rights regarding your personal information?

When you interact with our Service in certain ways, you may be eligible to receive certain marketing-related and promotional communications as well as special offers (collectively "Promotional Communications") from Measmerize or third parties with whom Measmerize has a business relationship and those communications may include advertisements. The most common of these circumstances may include:

  • Creating a Measmerize Profile
  • Signing up to receive newsletters or email notices

If, at any time, you wish to no longer receive Promotional Communications from Measmerize, you will be able to follow instructions provided with the Promotional Communication or within our Service in connection with Promotional Communications. Even if you opt-out of receiving Promotional Communications, you may continue to receive e-mails relating to Measmerize Profile updates of Personal Information, and/or other security or business-related communications. Although the primary purpose of these emails is not to provide you with promotional material, they may contain within them some promotional material.

Measmerize provides you with the ability to access, correct, change or delete the Personal Information in your Measmerize Profile at any time (see below how).


Whom do I contact if I have questions or concerns?

If you have any questions about this Privacy Policy, or wish to exercise your legal right to access, correct, change or delete the Personal Information in your Measmerize Profile please contact us at [email protected] anytime.

If you would like to report a Security concern about any of our products, please contact us at [email protected].


Additional Terms

Children's and Minor's Privacy. The Measmerize Service is not designed to attract minors, in particular children under the age of 18. Measmerize does not market to or knowingly collect Personal Information from anyone under the age of 18. Children should always get permission from their parents before sending any Personal Information about themselves (such as their names, email addresses, and phone numbers) to anyone over the Internet.

Please be advised that whenever you click on links and banners that take you to a third party website, you will be subject to the third party's privacy policies, not Measmerize's. This Privacy Policy applies solely to Personal Information collected by Measmerize.

If you are a resident of California, you are entitled to request and obtain from us once a calendar year information about the Personal Information we have shared, if any, with other businesses for their own direct marketing use. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g requests made in 2018 will receive information regarding 2017 sharing activities). To obtain this information please send an email message to [email protected] with "Request for California Privacy Information" in the header of your message. Please note that only information regarding the sharing of Personal Information with third parties for their own direct marketing uses is covered by this requirement.

By doing business with or interacting with Measmerize in the manner described in this Privacy Policy at any time on or after the Effective Date, you are accepting the practices described in this Privacy Policy and you expressly consent to the application of this Privacy Policy to the collection, storage, use and disclosure of your Personal Information as described.