COOKIE POLICY
Last updated on: December 12, 2024
Contents
- INTRODUCTION
- WHAT ARE COOKIES AND OTHER TECHNOLOGIES?
- WHAT TYPES OF COOKIES AND SIMILAR TECHNOLOGIES DO WE USE AND WHAT IS THEIR FUNCTION?
- COOKIES MANAGEMENT AND WITHDRAWAL OF CONSENT
- YOUR RIGHTS RELATED TO PERSONAL DATA PROCESSING
- DATA CONTROLLER AND CONTACTS
- CHANGES TO THE COOKIE POLICY
INTRODUCTION
This Cookie Policy applies to the website www.measmerize.com, and other applications that we manage, where we'll post this Cookie Policy (collectively, the "Website") and to the Measmerize Widget ("Widget"), managed by Measmerize LTD Italian branch, whose registered address is Via Francesco Daverio, 6 – 20122 Milan (Italy), and Measmerize LTD UK branch, whose registered address is 2 Hampton Court Road, First Floor, Birmingham (England) B17 9AE ("Measmerize," "we," "us"), as data controllers. For more information on how we process your personal data, please refer to our Privacy Policy, which you can access here.
This Cookie Policy describes the use of cookies and other similar technologies within our Website and Widget. This Cookie Policy does not cover any third-party websites, applications, and services of third parties linked by the Website. We do not approve and are not responsible for the processing of your personal data by these third parties, even if we provide a link to the relevant websites, applications, and services. These companies have their own personal data protection policies, and we strongly recommend that you read them. Our Website may be offered through third-party websites, platforms or channels. We decline all liability regarding the personal data protection practices of these websites, applications and services not provided by us. This Cookie Policy applies solely to personal data collected by Measmerize.
This Cookie Policy integrates the cookie banner displayed when first connecting to the Website.
You can set your browser not to accept cookies, as explained below in the "Cookies management and withdrawal of consent" section. When cookies are disabled, some functions of our Website may not work properly.
WHAT ARE COOKIES AND OTHER TECHNOLOGIES?
Cookies are small files that the websites visited by users send and store on the device used to access those websites. When users come back to the same website, the browser recognizes the cookies installed on the device and sends back information to the website that created or installed those cookies in the first place. Our Website and Widget use different types of cookies and other technologies, as below described.
According to duration, we may classify cookies as follows:
- session cookies, if they are automatically deleted at the end of the session; and
- permanent cookies, if they keep being stored on the user's device even after the end of the browsing session, for a time set by the cookie creator. These cookies are automatically deleted once the pre-defined duration period (starting from the moment they are set, i.e., the first time the website is accessed, if no consent is required, or, if consent is required, the time consent is obtained) has elapsed or the user decides to erase them directly as indicated in the relevant section of this Cookie Policy.
According to origin, we may classify cookies as follows:
- first party cookies, if they are set and managed directly by the website manager; and
- third party cookies, if they are managed by a different domain than the one visited by the user.
Furthermore, according to their function, we may classify cookies as follow:
- technical cookies, which are necessary to the functioning of the website, including the provision of information society services requested by users. This cookies category includes session cookies, which are necessary for you to use website, and functionality cookies, used, for example, to save your browsing preferences, such as products in the cart; and
- profiling cookies, whose goal is to create profiles related to the user and send or show advertising messages in line with the preferences the user shown while browsing the website.
The legal basis for the processing of personal data in connection with technical cookies is our legitimate interest consisting in the interest in ensuring that the Website works properly and it is visible and accessible to users. The legal basis for the processing of personal data in connection with profiling cookies is your consent, which we obtained either directly from you or via the websites of our commercial partners you interact with and where our cookies and the Widget are set. The consent is optional and may be revoked at any time. You may also at any time choose which profiling cookies to consent to – see below Section Cookie Management and Withdrawal of Consent.
We may use web beacons, pixels, plug-ins, device fingerprints and other similar technologies (collectively referred to as "tracking technology") which allow third parties and us to monitor the use of our Website and Widget. We incorporate and use this tracking technology on your device when you access and load our Website and the Widget. Find additional information on the following section.
WHAT TYPES OF COOKIES AND SIMILAR TECHNOLOGIES DOES MEASMERIZE USE AND WHAT IS THEIR FUNCTION?
Our Website and Widget use technical cookies (as described above), which are necessary for their functioning; these cookies do not collect information for marketing purposes and do not require your consent in order to be installed.
We also use profiling cookies (as described above), for which we collect your consent through the Cookie banner and/or Cookie Settings tool; users can choose the purposes to which they want to give their consent. You can withdraw your consent or manage saved cookies on your device by following the instructions given in "Cookies management and withdrawal of consent" section below. Profiling cookies used for the Widget in some instances may be placed on the websites or other digital applications of our commercial partners, thus you'll be given the opportunity to accept or decline our non-essential cookies through the cookie banner placed on the websites or other digital applications of our commercial partners.
We do not use cookies that start programs on your devices or send malwares to them, or that allow us to control your devices in any way.
The table below shows the list of cookies used by our Website and Widget. We update this table regularly; you can request more information at any time by contacting us at the addresses below Section Data Controller and contact.
Measmerize Widget Cookies
Local Storage (First-party cookies) | |||
---|---|---|---|
Cookie Name | Provider | Description | Duration |
Essential | |||
measmerize:user:preferences | client.measmerize.com | This cookie contains:
| 6 months |
measmerize:user:recommendations | client.measmerize.com | This cookie stores information necessary to distinguish between Measmerize and non-Measmerize orders, crucial for accurate performance reporting and service improvement. | 6 months |
Analytical | |||
measmerize:tracking:analytics | client.measmerize.com | This cookie manages the tracking behavior of Google Analytics within the Measmerize widget. | 6 months |
measmerize:tracking:custom | client.measmerize.com | This cookie manages the tracking behavior of the Measmerize Custom Analytics. | 6 months |
Functional | |||
measmerize:user:inputs | client.measmerize.com | This cookie stores user inputs, enabling Measmerize to recognize users across different product detail pages (PDP) and subsequent sessions, preventing users from re-entering data for recommendations each time they visit. | 6 months |
Third-party cookies | |||
---|---|---|---|
Cookie Name | Provider | Description | Duration |
Functional | |||
measmerize:user:inputs | api.client.measmerize.com | This cookie stores user inputs, enabling Measmerize to recognize users across different product detail pages (PDP) and subsequent sessions, preventing users from re-entering data for recommendations each time they visit. | 6 months |
measmerize:user:preferences | api.client.measmerize.com | This cookie contains:
| 6 months |
Analytical | |||
_ga_xxxxxxxxxx | google.com | This cookie is set by Google Analytics to persist users’ session state. | 13 months |
_ga | google.com | This cookie is set by Google Analytics to identify users. | 13 months |
Measmerize Website Cookies
Cookie Name | Provider | Description | Duration |
Essential | |||
---|---|---|---|
measmerize-consent-preference | measmerize.com | These cookies store information about your preferences, to tailor the website's behavior and appearance to your preferences. | 1 month |
apolloAnonId | measmerize.com | This cookie assigns a unique ID to the visitor by Apollo.io, enabling the website to gather data on visitor behavior for statistical analysis. | 6 months |
Analytical | |||
_ga | google.com | These cookies are set by Google Analytics to identify users and collect necessary data. | 13 months |
_ga_xxxxxxxxxx | google.com | These cookies are set by Google Analytics to collect anonymous data on how visitors use the website, helping us understand and improve site performance and user experience. | 13 months |
Advertising | |||
hubspotutk | measmerize.com | These cookies track a visitor's identity and are sent to HubSpot upon form submission to ensure the user is unique. | 6 months |
__hssc | measmerize.com | These cookies store information about visitors’ sessions on the site. | 30 minutes |
__hssrc | measmerize.com | These cookies are set to check if the visitor has restarted their browser, to update the session cookie for HubSpot. | 30 minutes |
__hstc | measmerize.com | These cookies store information about visitors’ interactions with the site and collect data from the Website forms. | 6 months |
__cf_bm | hsforms.com | This cookie is set by HubSpot's CDN provider and it is used for bot protection. | 30 minutes |
_cfuvid | hsforms.com | This cookie is set by HubSpot's CDN provider because of their rate-limiting policies. | 30 minutes |
COOKIES MANAGEMENT AND WITHDRAWAL OF CONSENT
If you wish to withdraw your consent or change your preferences to the use of cookies or if you want to delete or check installed cookies on your device, you can access the relevant settings by accessing the Cookie Banner/Policy of the website of brands that we partner with, where you can find our Widget, or by clicking on the"Privacy and Cookies" link at the bottom of the Website and the Widget, or using the browser settings (e.g Internet Explorer, Google Chrome, Safari, Firefox). For information on how to manage the cookies of the Widget, please also refer to the cookie policy of our commercial partners. Below we indicate the links you can follow for the main web browsers:
You can also disable cookies through the portalwww.youronlinechoices.com(for European users),www.aboutads.info/choices(for U.S. users) orwww.youradchoices.ca/choices(for Canadian users).
If you disable cookies used by the Website, some of the Website or Widget functions may not be displayed correctly.
If you object to the use of profiling tools other than cookies, we invite you to exercise your rights by contacting us at the addresses below,Data Controller and Contacts.
YOUR RIGHTS RELATED TO PERSONAL DATA PROCESSING
You can exercise your rights regarding the processing of your personal data by contacting us at the addresses indicated below. For more information about your rights of access, rectification, erasure, objection restriction of processing and portability, visit ourPrivacy Policy. You also have the right to lodge a complaint with a competent supervisory authority. For details about the competent supervisory authority in European jurisdictions, seeEuropean Data Protection Board (EDPB) members.
DATA CONTROLLER AND CONTACTS
The controllers of the Website are Measmerize Ltd, Italian branch registered address at Via Francesco Daverio, 6 – 20122 Milan (Italy) and Measmerize LTD UK branch, whose registered address is 2 Hampton Court Road, First Floor, Birmingham (England) B17 9AE.
You can contact us at the above address for any questions regarding this Cookie Policy or our privacy practices, to enforce your privacy rights.
CHANGES TO THE COOKIE POLICY
We may update this Cookie Policy from time to time; in so, we will notify visitors about the changes to this Cookie Policy through a special banner or pop-up message or as otherwise required under applicable law.