Measmerize Selected for Kering Innovation Day 2026
Filippo Calenti presents Measmerize to Kering CEO Luca de Meo at Kering Innovation Day 2026
We’re happy to share that Measmerize has been selected to participate in Kering Innovation Day 2026.
For us, this is not about visibility or logos on a slide, or validation as the best size recommendation solution on the market. It’s about being invited into a conversation that luxury groups like Kering take very seriously: how innovation and Artificial Intelligence actually deliver impact on day-to-day business, not just in presentations.
Kering Innovation Day brings together a selected small number of partners working on concrete problems that brands are actively trying to solve. The focus is practical by design. What works. What scales. What improves the experience without compromising the brand.
That framing resonates strongly with how we’ve built Measmerize.
Kering Corporate HQ, 40 Rue de Sèvres, Paris
Why Fit Still Matters More Than Most Teams Understand
In online fashion, size and fit are often described as “known issues.” Everyone agrees they matter. Fewer teams agree on how to fix them without adding friction or complexity.
For premium and luxury brands, the bar is even higher. Shoppers expect confidence, clarity, and restraint. Anything that feels intrusive or overly technical risks doing more harm than good.
This is where we’ve spent our time.
Measmerize focuses on the moment where customers hesitate—not because they dislike the product, but because they’re unsure it will fit. Even when returns are free, they are still a hassle. That hesitation quietly kills conversion and drives unnecessary returns.
Across A/B tests with fashion and luxury brands, we’ve seen conversion rate uplifts between +7% and +26% when shoppers engage with Measmerize’s fit guidance. Those numbers matter, but what sits behind them matters more.
Turning Hesitation into Confidence
One of the most consistent patterns we see is this:
The biggest uplift doesn’t come from highly motivated shoppers. It comes from people who would normally skip the size chart altogether.
These are customers who browse, consider, and then leave — “I’ll buy it next week in store” — and then forget. When they receive clear, brand-appropriate guidance, many of them convert. And once they do, they tend to convert well.
That shift has knock-on effects:
- Higher overall conversion rates, without pushing users
- New shoppers converted, not just existing high-intent ones
- Around 40% fewer returns among customers who follow Measmerize recommendations
- Lower return costs and less operational strain
- More satisfied customers, reflected in reviews and repeat purchases
Returns are a particularly sensitive issue in luxury. They don’t only affect margins, logistics, and sustainability goals. They put at risk the customer relationship and the customer lifetime value.
Furthermore, with warehouses overloaded with returns, quality controls are strained and the risk of counterfeit goods being returned instead of the original product increases. Reducing returns by improving fit confidence is one of the few levers that improves all of those at once.
Fit Is an Experience Issue, Not Just a Metric
Size Advisors tend to get discussed in terms of performance dashboards, as it should. In reality, it’s also an experience problem with long-term consequences.
When customers receive products that fit as expected, they’re more likely to leave positive reviews, recommend the brand, and come back. Those signals increasingly influence digital visibility and long-tail performance across platforms.
Better fit leads to better experiences. Better experiences compound over time.
This is sometimes described as Generative Engine Optimization — where authentic customer feedback and satisfaction help shape how brands surface in modern discovery environments. It’s not a channel you can buy into. It’s something you earn.
An inside look at the Measmerize booth at Kering Innovation Day 2026
Why Kering Innovation Day Matters to Us
Kering Innovation Day is built around a simple idea: innovation is an attitude, not a function. It lives in how problems are framed, how solutions are tested, and how rigorously outcomes are measured.
Being selected tells us that fit accuracy and customer confidence are no longer seen as peripheral issues. They’re part of the core conversation about digital performance and brand integrity.
For Measmerize, this moment fits into a much longer journey. We’ve never set out to build a generic fit finder. Our goal has always been to work closely with brands, respecting their identity, their product logic, and their customers’ expectations.
Luxury shoppers don’t want more information. They want the right information, delivered quietly, at the right time.
Looking Forward
Kering Innovation Day 2026 is an opportunity to exchange perspectives with teams who are shaping the future of luxury from the inside. It’s also a reminder of why we do this work in the first place.
Helping people choose the right size sounds simple. In practice, it requires care, restraint, and a deep respect for the brands and customers involved.
That’s the work we’ll keep doing.
Read the official Kering announcement here
Filippo Calenti presenting the Measmerize digital customer journey to attendees at Kering Innovation Day 2026