Measmerize Graduates from Google AI First Accelerator—Boosting Size Recommendations & Cutting Fashion Returns
Filippo Calenti presenting Measmerize's vision during the Google for Startups Accelerator Graduation Demo Day
London — July 2025 — Measmerize, the AI-powered Size Advisor and fit finder beloved by fashion retailers, has successfully graduated from the first ever Google for Startups Accelerator: AI First UK. This 12-week hybrid program ran from April to July and concluded with a high-impact Demo Day and Graduation ceremony on July 11, 2025 The event brought together founders, mentors, investors, and industry experts to celebrate AI-driven innovation—including Measmerize’s mission to reduce online fashion returns and optimize conversion rates for apparel and footwear brands.
Enhancing Fit-Driven Conversion Rate Optimization
During the program, Measmerize received top-tier mentorship from Google’s AI and startup experts, gained access to advanced tools like Gemini, Vertex AI and Agent Space, and was immersed in a community of peers and tech leaders. This support sharpened our AI size recommendation technology, helping us enhance product accuracy, elevate user experiences, and further reduce the costly impact of incorrect sizing on returns and cart abandonment.
Demonstrating Impact on Ecommerce Performance
Graduating from the Accelerator reinforces how Measmerize’s Smart Size Charts and Size Advisor tools deliver tangible business value:
- Significant reduction in returns due to poor fit
- Boosted conversion rates as shopper confidence increases
- An improved, seamless experience across apparel and footwear categories
What Comes Next—Scaling with AI Leadership
With graduation complete, Measmerize joins the Google accelerator alumni network, gaining ongoing access to AI expertise, strategic resources, and future partnership opportunities. We’re poised to scale across new markets while strengthening our role in conversion rate optimization, size recommendation, and sustainable reduction of ecommerce returns.
We’ve been working on significant new features & improvements for our existing solutions, along with entirely new products which we’ll soon tell you more about!
We invite our brand partners, fashion ecommerce leaders, and tech-savvy clients to connect with us and explore how Measmerize can transform fit experiences across your product lines.
Read more about the program graduation on Google’s official announcement!
Filippo Calenti introducing Measmerize during the Google for Startups Accelerator Graduation Demo Day
2025 Google for Startups: AI First Accelerator graduating class, celebrating