Measmerize Joins Google’s “AI First” Accelerator to Revolutionize Online Fashion Sizing
Announcement of Measmerize's selection for Google's AI First Accelerator program
We’re proud to announce that Measmerize, the AI-powered Size Advisor and fit finder trusted by leading apparel and footwear brands, has been selected as one of just 16 global startups for the Google for Startups: AI First Accelerator. Chosen from over 1,000 applicants and 250 shortlisted companies, this recognition underscores our mission to solve one of the biggest challenges in online fashion retail — incorrect sizing and the high return rates it causes.
Tackling the Online Fashion Returns Crisis
In fashion e-commerce, size-related returns can influence up to 80% of all product returns, cutting deeply into profitability. Measmerize’s AI Size Recommendation technology helps brands boost conversion rates by increasing shopper confidence, while significantly reducing returns from poor fit. Whether it’s apparel, kidswear, or footwear, our Smart Size Charts and advanced **fit finder **experience deliver the right size, first time.
Driving Conversion Rate Optimization for Apparel & Footwear Brands
By integrating Measmerize, brands can:
- Increase conversion rates by 40-70% vs. the traditional size chart, through improved sizing confidence
- Lower return rates by up to 40% by solving incorrect sizing selection
- Raise average order value by 13% as customers buy more when confident in fit
- Support a more sustainable shopping experience, helping brands cut CO2 emissions
Powered by AI and Supported by Google
Joining Google’s accelerator means we’ll gain access to cutting-edge AI tools, expert mentorship, and a global innovation network — accelerating our mission to make size recommendations more accurate, inclusive, and sustainable.
Our vision is simple: reduce online fashion returns, boost conversions, and make buying clothes and shoes online as easy and reliable as shopping in-store.
Read Google’s official announcement here.
Nasimi Mamedov, Filippo Calenti, and Federico Ghiazza representing Measmerize at the kick-off of the Google for Startups: AI First Accelerator